The strategy and tactics of pricing thomas nagle, john hogan. The strategy and tactics of pricing 5th edition fifth 5th edition. Through its imprints routledge, crc press, psychology press, and focal press, taylor and francis are committed to publishing quality books that serve specialist communities. A guide to growing more profitably 97806106814 by nagle, thomas. Strategy and tactics of pricing, the zale, the strategy and tactics of pricing.
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Introduction to the book of the strategy and tactics of pricing by thomas t. Coauthors thomas nagle and georg muller are two of deloittes thought leaders on the topic of pricing and revenue management, leveraging decades of experience in advising. The strategy and tactics of pricing a guide to growing more profitably thomas t. Scribd is the worlds largest social reading and publishing site. Price range profit margin total costs per unit price ceiling. Welcome,you are looking at books for reading, the the strategy and tactics of pricing a guide to growing more profitably, you will able to read or download in pdf or epub books and notice some of author may have lock the live reading for some of country. The strategy and tactics of pricing a guide to growing more profitably 6th edition by thomas t. Prentice hall upper saddle river, n 07458 chapter tactical pricing changing the pricing game to drive pro. This is it guide the strategy and tactics of pricing.
A sophisticated understanding of the value a product creates for the customer serves as the bedrock input to a pricing strategy. Fourth edition the strategy and tactics of pricing. Since the first edition in 1987, tom nagels the strategy and tactics of pricing has been the standard pricing text and an indispensable guide to valueoriented pricing for students and practitioners alike. Thomas nagle, phd, senior advisor, deloitte consulting llp. Whether youve loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. Tactics of pricing has served as the leading authority on strategic pricing. A guide to growing more profitably, by thomas nagle, john hogan, joseph zale. Nagle t t hogan j zale j 2016 the strategy and tactics of pricing new. Pricing strategy is the policy a firm adopts to determine what it will charge for its products and services.
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